The NOW Nordic Ways team visited the Swedish Consul in Sao Paulo, Brazil in October to enlighten entrepreneurs, event professionals and journalists about the latest trends and opportunities in sustainability, eco-tourism and technology in travel in Sweden. Travelling to this Nordic destination offers you experiences that make a difference to our planet for both leisure, corporate incentive and meeting groups.

Sweden set up ‘Nature’s Best’, Europe’s first eco-label that assures the quality of hundreds of tours run by eco-certified tour operators around the country. Nordic Ways aims to incorporate these into your itinerary to make a positive contribution to the environment.

The range of activities on offer is amazing:

• Dogsledding in the Arctic Circle
• Timber-rafting in Värmland
• Oyster and lobster ‘safaris’ in West Sweden
• Sea kayaking
• Visiting the Aurora Sky Station, located in the Abisko National Park – one of the best spots in the world to see the Northern Lights

Before booking a hotel in Sweden, do yourself and the environment a favour by checking for Nordic Eco-labeled hotels first. More than 250 hotels meet this leading Nordic eco-label’s stringent requirements and are marked with the Swan label.

Sweden is ranked as one of the greenest destinations on the planet. One million people travel on Stockholm’s public transport system, where the entire metro rail system runs on green electricity and all buses run on renewable fuels. In Sweden, the tap water is clean and perfectly drinkable wherever you are. Bring your own bottle, fill it up at the hotel or wherever you are staying and enjoy. Did you know that only 1% of waste produced by Swedes goes to dumps? The rest is recycled, reused or transformed into renewable energy.

Now Nordic Ways, our DMC in Sweden, offers several unique program options for activities involving sustainability and technology.