Known as “One Happy Island”, Aruba isn’t just a destination – it’s a feeling. With 365 days of golden sunshine (thanks to our location outside the hurricane belt), Aruba invites you to embrace stunning coastlines and luxurious resorts to lively shopping streets and soul filling restaurants. Add in the warm hospitality of our people, and you’ve found a paradise where happiness is a way of life.

Whether you’re a top achiever on an incentive trip or a delegate seeking something beyond the boardroom, Aruba will capture your heart and leave you wanting more. Come discover what happiness feels like.

Must Experiences

• Adrenaline meets nature: Strap in and head off the beaten path with a Jeep or UTV adventure through Aruba’s rugged outback. Feel the thrill as you navigate wild terrain, climb to panoramic cliffside viewpoints, and pass through otherworldly landscapes of cacti, divi-divi trees, and rocky coastlines. It’s untamed, untouched, and unforgettable.
• Dive into the deep blue: Uncover the treasures of the Caribbean Sea with snorkeling or diving adventures. Aruba’s waters are alive with colorful fish, coral reefs, and legendary shipwrecks like the WWII German freighter Antilla or the historic Jane Sea.
• Aruba’s culinary scene is a delicious reflection of its diverse heritage. Indulge in authentic local flavors, like freshly grilled seafood or hearty stews, or treat your palate to global cuisine across 250+ restaurants. Whether you’re a foodie or a curious traveler, Aruba’s kitchens serve joy on every plate.
• Art comes alive in San Nicolas: Step into a living canvas in the heart of San Nicolas, the Sunrise City Street Art Capital. With over 40 colorful murals painted by international and local artists, a stroll through this town is like walking through inspiration. Every corner tells a story, every wall sparks a smile.
• Discover the soul of the island at Arikok National Park, covering nearly 8,000 acres of natural area. Hike the scenic trails, meet native wildlife, and explore the famous Quadirikiri Cave, where sunlight streams through open ceilings.

Must Eat: Don’t leave without trying Aruba’s signature dish – Keshi Yena. Imagine gooey, savory cheese baked around a spiced chicken filling, combining Dutch tradition with Caribbean soul. It’s comfort food, island-style.

Best Nightlife: When the sun dips below the horizon, Aruba lights up! Sip cocktails at a beach bar, dance to Caribbean rhythms on a party bus, or stroll down the lively Palm Beach strip where every night feels like a celebration. Whether you’re looking to unwind or turn it up, Aruba’s nightlife invites you to join the fun.

Best time to visit: Thanks to steady trade winds and its unique geography, Aruba offers a warm and sunny escape all year round. With an average temperature of 27°C (80.6°F) and almost no rainy days, you can plan your trip without second-guessing the weather. No hurricanes, no worries, just sun-kissed memories waiting to be made.

Top Tip: Carnaval, Carnaval, Carnaval! If you really want to experience the heartbeat of Aruba, time your visit around Carnaval season. Kicking off officially on November 11 and bursting into full swing in January and February, Aruba’s Carnaval is an explosion of color, music, and island pride. This celebration is where culture, creativity, and joy come alive – and you’ll feel like dancing from the very first beat!

Our recommended DMC: ECO DMS Aruba. Don’t just visit Aruba, experience it the ECO way!

When planning an incentive experience in Aruba, ECO DMS is your dream team! Led by the dynamic duo Wichita Villacres and Maoreen Every, ECO DMS brings together a powerhouse of passionate professionals who live and breathe Aruba. With deep local knowledge, trusted partnerships, and creativity, they craft seamless, one-of-a-kind programs that turn moments into magic.