Negril in Jamaica is the Capital of Casual, where the beach never ends and fun “caan” be done. With its clear Caribbean Sea, soft white sand, majestic cliffs and the mysterious caves of the West End, it is ideal for the adventurous and those who just want to chill.

Must Experiences

•  Zimbali Retreat is located in Canaan Mountain, in the lush jungle outside Negril. This farm has a river, spring and is 100% off the grid. Fruits trees are in abundance and the farm produces for the kitchen. Born out of a love for nature, the farm was started by a Rastafarian couple who wanted to align their beliefs with a simpler way of life. Interspersed on the hillside are seven log cabins and you’ll also find the #1 restaurant in Jamaica. Rated tops by TripAdvisor for many years, this is a foodie experience not to be missed. Tour the farm and then enjoy a six-course culinary journey – culinary art at its peak. Other activities available at Zimbali Retreat:
  • Soak up the vibes of African Drumming and take some lessons.
  • Immerse yourself in the Rasta experience and meet Fiyah who will take you on a journey to “Camp Survival“. Fill your water bottle from Gracie’s Spring, pick fresh vegetables, foods and spices and enjoy Rasta cooking on fire.
  • Meet Bongo Roache, the natural Herbalist and Rasta Elder as you learn about and get herbs for natural healing.
  • Lesha is a cultural artist who knits tams and colorful crocheted clothing. She is sought after by celebrities like Keith Richards of The Rolling Stones.
  • Artist Ashanti takes you deep into his mind as he walks you through his famous artwork.
• Rick’s Café is a restaurant and bar located on Negril’s West End. It is known the world over and is famous for sunsets and cliff-diving.
• Tiki Pon Da Sea is a unique floating cruise, a motorized tiki hut stocked with beverages, delectable local foods with rhythmic Reggae music spicing up the atmosphere. It is the first of its type to sail the waters of the renowned Seven Mile Beach.
• Jamwest Motorsport and Adventure park is an adventurer’s dream filled with adrenaline packed activities. There are ATV/Dune Buggies, a zip line, safari, horseback riding and push karts on this 400-acre estate. The highlight is driving three sports cars on a circuit track alongside one of our professional driving instructors.

Must eat: Sandra’s Bar is found in a wooden shack on the Cliff in the West End. Top of the offering is curried goat with a serving of rice, peas and steamed local vegetables. Try the goat belly soup, seasoned to perfection with natural spices.

Best nightlife: One Love Bus Crawl allows you to simply hop onto a party bus and visit five to seven authentic bars and scenes on the One Love Drive on Negril’s West End. The fun continues at Jungles Night Club.

Best time to visit: Negril can be visited year round as temperatures average between 25-27 degrees Celsius.

Top Tip: Reggae Sumfest is the largest music festival in Jamaica and the Caribbean, taking place each year mid-July in Montego Bay, an easy ride from Negril. It kicks off with a huge beach party and continues every night for the week with a line-up of major artists, in a huge fiesta of tempo and music. Many new artists are born out of these festivals in Jamaica, “the heartbeat of the world.

Get in touch with our local DMC partner in Jamaica.