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China Destination China


Destination China delivers incentive travel and meetings with a difference

At Destination China, we bring a fresh approach every day, matching your needs to what China has to offer – from Beijing to Shanghai. The first privately licensed agency in China, we continue to be the market leader in terms of quality, ideas and innovation.  We deliver travel programmes that exceed your expectations, motivate your guests and achieve your goals.

The owners, Brian Yin, Jenny Zhu and Gunther Homerlein, are involved in all aspects of the business and bring a balance of Eastern and Western thinking and philosophy to the table. In addition to MICE, we organise study programmes, special events, product launches and boutique journeys in China.

Our strength is our people. Our team offers a unique blend of experience and youth and takes ownership with our full support and direction. In China and Hong Kong, Destination China will be your best choice of partner for your next event.


  • Host a spectacular gala dinner event on the Great Wall of China* Experience the magnificent Forbidden City* Visit the Terra Cotta Warrior Museum in Xian* Enjoy the beauty of Guilin and the Li River* Dine in the Reed Flute Cave - a UNESCO heritage site* Visit the Bund waterfront area in Shanghai at night* Learn traditional arts and authentic Chinese cooking* Hike the incredible Tiger Leaping Gorge* Visit the ethereal Potala Palace in Lhasa, Tibet